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BOSTON Tango Group has been hired by Rich Consulting as the client’s first agency for marketing communications services.
“Initially, we are working with Rich Consulting to build a foundation for their marketing programs,” said Eileen Pacheco, president of Tango in Hingham, Mass. Priorities include developing an overall brand strategy and communication positioning through a new Web site, logo and corporate identity materials, as well as through public relations.
The win is important for the year-old shop because it provides Tango with an opportunity “to tap our cross-discipline capabilities and deliver a thoughtful, integrated marketing program,” Pacheco said.
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