Rhodes Hires Midwest Shop

DETROIT Furniture retailer Rhodes Inc. has named Meridian to handle its marketing communications, according to the agency.

Meridian, which is based in Troy, Mich., will handle Rhodes’ promotional strategy, as well as creative advertising and media duties, said Steven Fishman, president and CEO of Rhodes Furniture, in a statement.

Meridian was selected because of its ability to help effectively differentiate the Rhodes Furniture brand and deliver profitable sales-building solutions,” said Fishman in a statement. “Meridian is the authority in creating and measuring distinctive and effective advertising in the toughest of retail categories and we look forward to benefiting from their insights and ideas.”

Meridian, which also has offices in New York and Omaha, Neb., is a division of Applied Graphics Technologies. Rhodes is based in Atlanta.