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NEW YORK Rhapsody wants you to play anywhere.
The Seattle-based music subscription site, a joint venture of Real Network and MTV Networks, today launched a new campaign from Publicis-backed Droga5.
In the 30-second “Play Anywhere,” an animated white line draws the different things Rhapsody can be played on against a light blue background. These range from the practical, e.g., a computer and MP3 player, to the more prosaic, e.g., on your way home or at your girlfriend’s house.
Droga began working with Rhapsody late last year in a push that included a TV spot starring singer-songwriter Sara Bareilles and rap duo The Cool Kids.
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