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CHICAGO R.H. Donnelley, a provider of print and online telephone directories, has tapped independent Cramer-Krasselt to handle its $15-20 million advertising account following a review, according to the shop.
The independent Chicago agency won the account after a review that initially involved 16 shops. The company put its account into review after acquiring Dex Media earlier this year for $4.2 billion.
Independent Valentine Radford in Kansas City, Mo., was the lead agency on the Donnelley business. Interpublic Group’s Draft FCB in New York had handled Dex.
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