R/GA’s Greenberg Receives National Design Award

NEW YORK R/GA chairman and chief creative officer Bob Greenberg received the National Design Award last evening in the category of communications design at a gala at the Cooper-Hewitt here.

The awards program aims to celebrate design in various disciplines and increase national awareness of design by educating the public and promoting excellence, innovation and achievement.

In 1977, Greenberg and his brother co-founded R/GA, which went on to create visual effects for 4,000 TV commercials and more than 400 films, including Braveheart and Seven. Several years ago, he led the New York-based company through a transition from focusing on print, broadcast and feature films to interactive and digital design.

The two other finalists for the award in the communications design category were Cynthia Breazeal, a professor at MIT’s Media Lab who is involved in the development of “intelligent” robotic systems, and Joseph Holtzman, editor-in-chief and art director of nest, a 6-year-old quarterly magazine of interiors he founded in 1997.

Other awardees included Lella and Massimo Vignelli and architect I.M. Pei, who were recognized with lifetime achievement awards, and Target Corp., which received a corporate achievement honor.

Tod Williams and Billie Tsien, Michael Van Valkenburgh, Herman Miller Inc. and Tom Ford received the National Design Award in the categories of architectural design, environmental design, product design and fashion, respectively.