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NEW YORK R/GA has won digital marketing duties for MasterCard, according to sources.
MasterCard has selected the Interpublic Group shop to replace sibling MRM Worldwide, part of McCann WorldGroup, for much of the work, although MRM stands to retain the business in Europe, sources said.
The account marks another major win for R/GA, coming on the heels of Taco Bell in August and Walmart in March.
Revenue for the MasterCard account is unknown and the companies are still negotiating the contract, per sources.
Sources
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