R/GA Uses Web to Highlight Nike Innovation

NEW YORK–R/GA teamed up with the a group of digital artists to showcase Nike’s product innovation on its newest Web site for the Portland, Ore.-based sports marketer.

The New York-based interactive agency tapped such international artists as Eboy, Manny Tan and David Lawrence to create interactive games, animation and visual environments inspired by the latest Nike products for NikeLab.com.