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NEW YORK R/GA has redesigned Circuit City’s Web site to make the research and shopping experience less overwhelming—a crucial task considering the consumer electronics company just tripled its online product offering to a million items.
“For a customer coming into that much variety and product assortment, you really have to set up a site that’s easy to navigate,” said Cathy McCarthy, director of marketing for Circuit City’s Web team. “They’re there potentially to browse, or potentially because they have 10 minutes and they need to find one product and they need to make a purchase.”
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