R/GA Readies Virtual Studio for Nokia

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NEW YORK To introduce the Nseries of mobile video devices, Nokia’s interactive agency R/GA has built a virtual studio designed to distribute video captured by well-known creatives and regular consumers alike.

The Nseries Studio on Nokia’s Web site was rolled out to coincide with the release of the N93, a multimedia computer that can shoot digital video. R/GA hopes the site will encourage more people to post mobile video clips online.

“We wanted to develop something similar to a movie studio for people to do the content and distribute it easily,” said Elyse Epstein, senior producer at R/GA.

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