R/GA Lands Web Duties for Ameristar Casinos

NEW YORK — R/GA has landed interactive duties for Ameristar Casinos, a Las Vegas-based owner and operator of six hotel-casinos.

The New York-based interactive agency won the account following a three-month review that included bids from such shops as OgilvyInteractive, Digitas and Grey Interactive, according to Ameristar vp of marketing Paul Eagleton. The budget is undisclosed.

As a part of the assignment, R/GA, a part of Interpublic Group, will redesign the Web site ( http://www.ameristarcasinos.com/ ) and develop online marketing initiatives focused on creating customer loyalty. The new site, due to launch in early 2003, will include online hotel reservations, promotional updates and information about Ameristar’s six properties in Nevada, Missouri, Iowa and Mississippi, the client said. Pyro Brand Development in Dallas created the existing site.