Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — R/GA has landed interactive duties for Ameristar Casinos, a Las Vegas-based owner and operator of six hotel-casinos.
The New York-based interactive agency won the account following a three-month review that included bids from such shops as OgilvyInteractive, Digitas and Grey Interactive, according to Ameristar vp of marketing Paul Eagleton. The budget is undisclosed.
As a part of the assignment, R/GA, a part of Interpublic Group, will redesign the Web site ( http://www.ameristarcasinos.com/ ) and develop online marketing initiatives focused on creating customer loyalty.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in