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NEW YORK R/GA said it has begun a mobile marketing division, designed to bring the interactive brand experiences it creates to consumers wherever they are.
Richard Ting, 33, will lead the mobile and emerging media/applications unit. In his five years with the Interpublic Group agency, Ting has worked on key R/GA account Nike, in which the shop has already applied mobile to campaigns.
R/GA’s much-lauded Nike iD campaign had a key wireless component. The design-your-own-shoe application was made available to consumers via the Reuters sign in Time Square, allowing them to create a shoe design using their cell phones.
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