Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tapping into the enthusiastic Star Trek fan base is a major part of the plan behind Activision’s new e-mail campaign, which introduces the game maker’s upcoming release, “Star Trek: Armada II.”
Created by New York-based i-shop R/GA, the campaign consists of two e-mail blasts, the first of which will be sent out next week. Although the first e-mail will be delivered to only 15,000 Star Trek gamers registered on Activision’s database, the i-shop and client hope the message will be passed along.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in