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NEW YORK With a limited budget and a tight time frame, Nestle Purina Petcare Co. turned to one of its interactive agencies, R/GA, to create a TV spot touting its new Web site for pet owners.
R/GA, based in New York, served as agency and production company on the 30-second spot, which begins by resembling a computer screen with a cursor scrolling over it. Live-action pets then appear against a white background, with copy boxes stating “Rocky, world’s best alarm clock” next to a puppy and “Stella, favorite toy, any shopping bag” next to a cat.
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