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Pfizer, through a top procurement executive, has gathered credentials and capabilities information from creative agencies that already handle advertising, direct marketing, interactive marketing and customer relationship management efforts for the company.
Pfizer, which last year spent more than $800 million in major measured media domestically, per Nielsen Monitor-Plus, also reached out to non-roster agencies as part of a process that’s designed to “improve the way Pfizer engages with agency partners,” a company representative said on Friday.
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