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NEW YORK Revlon this week launched a television campaign to support its newest brand—Vital Radiance, the first major color cosmetics brand for women over 50 sold at mass retailers.
Vital Radiance joins Revlon’s existing portfolio of brands such as Revlon, Almay, Ultima, Charlie, Flex and Mitchum.
The ads, via The Kaplan Thaler Group in New York, feature two women, ages 51 and 53, sitting on a couch discussing their changing skin-care needs. Two 30-second commercials and three 15-second spots will air on national TV and cable.
This
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