Revlon Relies on Star Power

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NEW YORK Revlon is gearing up to launch its new Star Style line of cosmetics, each supported by one of its five actress endorsers: Susan Sarandon, Halle Berry, Julianne Moore, Eva Mendes and Kate Bosworth.

Each of the five product groupings includes nail polish, lip color, eye shadow, eyeliner and blush, and each is meant to reflect the attributes of one of the actresses, the company said. For example, Mendes’ colors are considered “sultry and seductive,” while Berry is “sexy and smoldering,” according to the client.

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