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What do you do when someone inside your company absolutely, positively screws up?
That was the question facing $15 billion shipping giant Federal Express last week as it attempted to untangle rumors about an agency review for an assignment from its freight marketing division.
First, marketing executives dodged the issue and referred questions to a public relations staffer who denied any talks. Another pr executive then confirmed a letter had been sent to outside agencies.
There was no “formal” search, however.
Finally, after much investigation, a representative for the Memphis, Tenn.-based



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