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It’ll be a sad day for the American people if the economy’s downturn forces them to restrain their spending. More precisely, it’ll be a sad day for 57 percent of them. That’s the number who answered “yes” when asked, in a poll conducted for Adweek by Alden & Associates Marketing Research of Hermosa Beach, Calif., “Does buying something generally make you feel happier?” Economists worry that a drop in consumer spending will trigger a severe recession.
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