Re:Think Group Adds Iona College

BOSTON Re:Think Group said it has been hired by Iona College for advertising chores.

Iona is asking the independent agency in Stamford, Conn., to launch an image campaign targeting prospective students. The shop will promote the main campus in New Rochelle, N.Y., and the school’s branch campus in Rockland County, N.Y.

“Iona is an increasingly marquee brand in a very rewarding category,” said Re:Think creative director James Offenhartz. “We’re excited by the opportunity to help take it to the next level.”

The effort will include TV, print, radio, outdoor, direct mail and online components. The budget was not disclosed but is likely in the $1-2 million range.

The agency will focus on all components of the Iona brand, including graduate programs such as the Hagan School of Business, frequently ranked one of America’s top business programs, and night and weekend education for working professionals.

—Adweek staff report