Retailers Power Up Cyber Monday Promos

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Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving. This year, 87.1 percent of retailers will have a special promotion for Cyber Monday, up from 83.7 percent last year and 72.2 percent in 2007, according to Shop.org’s eHoliday Survey, which was conducted by BIGresearch.

The survey, which polled 70 retailers from Sept. 14-Oct. 6, revealed that the most popular promotions are expected to be specific deals (42.9

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