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BOSTON Connelly Partners has introduced a TV and radio campaign for B.J. Wholesale Club designed to reinforce the value of a B.J.’s membership during the holiday season.
Tagged “Where values come to life,” the work uses REO Speedwagon’s classic rock staple “Can’t Fight This Feeling” and shows B.J.’s shoppers finding great buys at the store.
“This campaign celebrates that moment of euphoria a B.J.’s member has when they discover another great price on a great product,” said Steve Connelly, president and chief creative at the independent agency here.
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