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As the ad industry braces for a deep recession, someone needs to notify the search advertising business.
Spending on search engine advertising continues to exhibit nearly relentless growth, according to a slew of new reports conducted by various search-focused businesses. In fact, one of the biggest problems facing the industry is that brands can’t scale spending as much as they’d like.
For example, search spending surged by nearly 27% during the third quarter compared to the same period last year, according to SearchIgnite, a technology firm that helps manage $350 million in paid search on an annual basis.
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