Reports: Cadillac to Shift Account to Campbell Ewald

Automaker says review is pending

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GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based Campbell Ewald. Cadillac spokesman David Caldwell said that while the carmaker will be reviewing the account, it has yet to make a decision on where it will land.

Caldwell declined to name who participants in the review would be, how long the brand expected a review to take, or whether it would hire a consultant.

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