Report: In-Store Marketing Beats Out Traditional Ads

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In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Oct. 20). Nearly a third (32 percent) third of the 999 shoppers polled online in March said in-store marketing is very effective. Only 27 percent said the same about ads living outside of the store.
 
The survey, which is part three of the “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers Series,” found that the shopping experience is crucial for marketers.

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