Replay Networks, TiVo Planning Big Ad Efforts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Video Equipment Makers That Strip Ads Ready for Holiday Push
WASHINGTON, D.C.–Flush with cash from major broadcast investors, makers of digital video recorders that allow viewers to strip out commercials are planning fall campaigns for the holiday shopping season.
Replay Networks will dedicate a large portion of the $57 million it recently received from Time Warner, The Walt Disney Co., NBC and others toward a campaign that will include TV from USWeb/CKS, Portland, Ore.
TiVo, which gained $32.5





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in