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DALLAS A character named “Bob” replaces celebrity spokesperson John Madden in a new national television spot for Rent-A-Center breaking Monday.
Havas’ Brann Dallas senior vice president and chief creative officer Anthony Massa said while the National Football League broadcaster raised awareness for the rent-to-own retailer in the three years he was the company’s spokesman, he has gotten to be “a little oversaturated” with other brands he represents.
Massa added that focus groups said they wanted to relate to someone in the spots.
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