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DALLAS Rent-A-Center this week breaks a multimedia campaign from Razor Competitive Edge themed “Frustration fantasies” that will appear in broadcast, print and online media, as well as in-store promotions.
TV spots feature everyday people struggling with broken-down household appliances, home electronics or furniture. In each case, the consumers drift into fantasies of sweet revenge.
In “Electronics Breakdown,” a sports fan hangs a malfunctioning TV set on a rope in his front yard and smashes it with a baseball bat as neighbors cheer him on.
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