Renovations Done, Holiday Inn Touts Amenities

Ads Mix Tactical Aims With ‘Wholesome, Mid-American’ Humor
CHICAGO–Holiday Inn Hotels uses wholesome if offbeat humor to tout the amenities the chain offers business and leisure travelers in Fallon McElligott’s first new TV work for the client in more than a year.
The campaign suggests there are “certain things you can get at a Holiday Inn that you can’t get at home,” said David Lubars, the Minneapolis agency’s president and creative director.
The first spot, breaking today, introduces Mark, a 37-and-a-half-year-old man who lives at home with his parents and grandmother.