NEW YORK – Renaissance Cosmetics’ has put a piece of its $25 million ad account in review, confirmed client chief executive officer Norbert Becker.
Becker said the New York company has parted ways with McCabe & Co. here and has not renewed its contract with Lambesis, Del Mar, Calif.
“We want to reconsider the strategy of [our] brands,” said Becker.
McCabe principal Ed McCabe said his shop and the client split “mutually and amicably.” Chad Farmer, creative director and partner at Lambesis, said Lambesis was in “constant disagreement [over] brand vision” with Renaissance and that the agency resigned the account. He added that “if the client came to agreements with us on some major issues, we would be willing to talk.”
Becker said Lambesis is invited to defend its business. That shop handled Love’s Baby Soft and launched Fetish, a bath and beauty line. McCabe handled Tabu and English Leather brands, among others. Combined, those brands are worth $15 million in billings.
Lotas Minard Patton McIver here is overseeing those brands until they are reassigned. Lotas Minard will continue to handle the estimated $10 million Navy and Shades by Navy accounts, said Nicholas Longano, group vice president of marketing. He added that Renaissance has not yet decided whether to invite Lotas Minard to pitch the business.
Renaissance met with three unidentified agencies on Friday. Longano said he is not focusing on shops in any particular region.
Media duties will remain at SFM Media here. –with Rob Lenihan
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