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LOS ANGELES — Ten undisclosed media agencies have been invited to participate in a review for Remy Amerique’s estimated $15 million media business, said Jim Surmanek, CEO of Denver-Based consultancy MediaAnalysisPlus, which is conducting the review.
The New York-based wine and spirits marketer “is not unhappy” with incumbent Mediaedge:cia, New York, said Surmanek. “With the changing landscape in media as well as media agencies, they just want to see what’s out there.”
A short list of three to six shops will be chosen within a week, with a decision expected in January.
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