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Re/Max has selected Leo Burnett as its lead creative agency. Leo Burnett will handle the account out of its Chicago headquarters.
The team working on Re/Max will include staffers from Lapiz, the agency's multicultural unit.
The 40-year-old real estate company, which filed this week for an initial public offering, is based in Denver.
Re/Max spent $43 million on media in 2012, according to Kantar estimates. The brand's previous marketing work was split between an in-house team and Las Vegas-based R&R Partners.
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