REmaking history

Campbell-Ewald Adver tising and Rootlevel have created a virtual “portal into the past” with the Detroit Historical Museums’ new Web site,

Campbell-Ewald Digital, a division of the Warren, Mich., agency, managed the redesign of the entire site, while Rootlevel, a Detroit Web shop, handled back-end programming and development.

Museum executives said they wanted the site’s visitors to expe rience the museums and the “full scope of information and entertainment resources” they offer.

The site strives to do that. For example, the section on a current exhibit, “The Polish Presence in Detroit,” offers a free download of polka music.

Another goal was to help connect Detroit’s communities and outlying suburbs more closely with the Historical Society.

Site enhancements include “a crisp, clean overall look, simpler navigation and easier-to-use content,” said Detroit Historical Museums director Dennis Zembala. “Our site will now appeal to a wide spectrum of Web visitors, from the casual browser to educators and students—anyone interested in the history of our city.”