Reinhard Seeks to Boost U.S. Image Abroad

CHICAGO DDB Worldwide chairman Keith Reinhard has called on the private sector to help the government improve perceptions of the United States and its citizens around the world.

In closing remarks at the National Travel and Tourism Summit in Washington, D.C., Reinhard issued a call to action for travel and tourism officials to use their creative resources to help combat negative perceptions of Americans.

“This is not about putting America back on a pedestal, but about reforming our approach to the world, influencing behavior first, and only then affecting perception in the long term by our influence and example,” Reinhard said.