REI vs. The North Face in iPhone App Tactics

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The North Face and REI compete for the hearts and minds of snow enthusiasts. Now they’re taking their battle to a new front: the iPhone.
 
The rival retailers are both out with competing iPhone applications that perform a similar function: tell skiers and snowboarders about the conditions at resorts. The Snow Report, released last month by The North Face, and the REI Snow and Ski Report, released a few weeks later, enable users to track weather forecasts and snow conditions.

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