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HDC Gets Marketing Care of Prestige Brands’ Ailing Chloraseptic
ATLANTA–Harris Drury Cohen has been handed its second opportunity to revitalize a dormant product by Prestige Brands International. The packaged-goods company last week named HDC agency of record for its newest product acquisition, Chloraseptic sore throat lozenges and spray.
Five months ago, Prestige Brands awarded HDC the Prell Shampoo account. The Fort Lauderdale, Fla., agency “has certainly come through . . . as a true marketing partner for us,” said Prestige Brands executive vice president of sales and marketing Elise Donahue.
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