Center Corp., a British provider and manager of temporary office space, is conducting a review of 18 agencies to handle its U.S. launch, planned for next year.
“Our goal is to create over 200 business centers providing flexible office space in the U.S. in the next five years,” said Shirar O’Connor, marketing manager at Regus in Purchase, N.Y.
Regus’ ad budget is $4 million, but O’Connor said that figure “will increase significantly later.” The budget could eventually triple, sources estimated.
Credentials meetings and creative presentations involving the 18 agencies will likely be followed by a mid-November decision. There will be no preliminary cut of contenders.
O’Connor identified the contending shops as Adamson Advertising in St. Louis; Berenson Isham & Partners in Boston; Clarion Marketing and Communications in Greenwich, Conn.; Gillespie in Lawrenceville, N.J.; Mark Russell & Associates, in Syracuse, N.Y.; Trahan, Burden & Charles in Baltimore; and Valentine Radford Advertising in Kansas City. The New York shops invited are: Ciociola & Co., CMG Communications, DCA Advertising, DiMassimo, Dweck & Campbell, GFS/Levinson Group, Grybauskas Beatrice, Idea Factory, Sacks & Rosen, Warren/Kremer/CMP/
Advertising, and Yesawich, Moss & Brown. Regus operates immediately available, furnished and equipped offices on short-term, flexible leases.
It is a privately owned company founded in 1989. Regus’ clients include Ernst & Young, Eastman Kodak, Microsoft, Motorola and Kimberly-Clark.
Regus To Fill Agency Vacancy