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NEW YORK Regis Philbin is the new spokesperson for Cumberland Packing’s multi-million-dollar Sweet ‘N Low campaign, which breaks today.
The co-host of Live With Regis and Kelly stars in national TV and print ads alongside The Pink Panther, conveying a message of Sweet ‘N Low’s good taste and “extra zing of sweetness none of the others have.” Tagline: “You can’t beat pink, pal!”
The TV commercials started airing today. The campaign also includes point-of-purchase and out-of-home ads.
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