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SANTA MONICA, CALIF. – The Volvo Dealers Association of Southern California has invited 12 agencies to participate in a pitch for its …… Until now, the client has used creative supplied by Volvo’s national agency Messner Vetere Berger McNamee & Schmetterer/N.Y., but it now appears the group is betting that a campaign tailored to the area could help boost sales. Western International Media/L.A., which will participate in the review, has placed local media.Robert Kramer, president of Kramer Motors, Santa Monica, Calif.
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