Regional Shops Tally PR Gains

BOSTON The regional public relations marketplace has heated up in recent weeks, with Topaz Partners, FitzGerald Communica-
tions and Pan Communica-
tions all scoring significant new business.

Topaz, an independent shop in Malden, Mass., was hired by Framework Technologies and FD Technologies. Framework is a provider of project management software to companies such as Bristol-Myers Squibb and Goodyear. FD is launching a product called the Decept Snowskate, which duplicates the sensation of riding a skateboard on the snow.

Omnicom Group’s FitzGerald in Cambridge, Mass., has been tapped by e-business sofware company Akamai Technologies to support the client’s efforts worldwide. Handling media relations and setting up speaking opportunities for company executives will be the main focus of the agency’s efforts for the client.

Pan, an independent agency in Andover, Mass., has added several assignments, including work from OneSource Information Services, CareKey, CXO Systems, Meta Software, Fiberlock Technologies and the National Architectural Trust.