Regional Shops Tally PR Gains

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BOSTON The regional public relations marketplace has heated up in recent weeks, with Topaz Partners, FitzGerald Communica-
tions and Pan Communica-
tions all scoring significant new business.

Topaz, an independent shop in Malden, Mass., was hired by Framework Technologies and FD Technologies. Framework is a provider of project management software to companies such as Bristol-Myers Squibb and Goodyear. FD is launching a product called the Decept Snowskate, which duplicates the sensation of riding a skateboard on the snow.



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