Regal, MasterCard Star In Double Bill

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“Are you talking to me?” a young man at a grocery store says to a bemused cashier, whipping out Regal Chase Platinum MasterCard and doing his best impression of Travis Bickle from Taxi Driver.

The scene is from one of three cinema spots that break March 4 to tout the first movie-chain-branded offering from MasterCard. The card’s reward plan offers movie tickets and popcorn at Regal 560 locations.

The program is aimed at consumers who rarely spend enough to collect on bigger rewards such as airplane tickets, said Cliff Marks, president of marketing and sales for Regal CineMedia in New York.



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