Refreshed, Delta Dawns

NEW YORK Part of a new campaign for Delta Air Lines, this print ad piqued my interest enough to make me stop and read it. It conveys the idea of newness and revolution in a subtle way: no planes, uninformed crews or airport lounges. Instead, it’s a design lover’s dream, with the clean, modern typeface (Whitney) that seems so refreshing it might just usher in a skinny, sans serif-kind of moment in the culture. On the left, the three-line head is just angled upward enough to suggest takeoff without being too damn cutesy.