Via Refocuses on Client Strategy

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BOSTON Via said it has hired Chris Connor as a group strategy director, a new position at the independent marketing agency,

Connor will focus on Banknorth, as well as the Portland, Maine-based shop’s business-to-consumer clients.

In a related move, Bill Heggie, a senior strategist at Via, has been promoted to group strategy director for business-to-business clients.

The positions were created to help Via provide “high-level account leadership and insight” to its client base, according to agency CEO John Coleman.

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