An E-Crew of Asset Aces, a Hatter, Recalls
ATLANTA–MGH Advertising has landed three e-commerce accounts, totaling more than $10 million.
All three business wins bypassed the review stage and were the result of referrals from other MGH clients, said Michael O’Brien, the Baltimore agency’s vice president of public relations.
The largest win is asseTrade.com, which named MGH agency of record. It is a business-to-business hub site handling asset management and recovery and disposal solutions for client companies via the Internet.
AsseTrade.com was established by three principal groups, one of which, Michael Fox International, is a client of MGH. The shop will handle creative and media planning and buying for the Philadelphia client.
Seeking “to become the Amazon.com of the head wear industry,” retailer eHats.com has hired MGH for advertising and public relations duties. Located in Hanover, Pa., the vendor will become operational next month and offer a wide range of hats.
The third new client, Registration-Village.com, is a Web site that will alert consumers about product recalls. The Columbia, Md., company, which goes online in December, assigned its advertising and public relations to MGH.