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Its ambiance might be in bad taste, but the restaurant swears the menu will be superb.
The Reeves Agency of Baltimore has been named agency of record for the launch of the first Crash Cafe, the debut entry in a planned chain of concept restaurants centering around the theme of spectacular accidents.
According to Patrick Turner, president of parent company Crash Concepts, seven East Coast agencies pitched the account. Most of those shops contacted the client after a story about the dining concept appeared in The Wall Street Journal.
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