Hershey Foods Corp. in Philadelphia broke the first advertising for Reese’s Pieces since 1994 on Saturday during the Kid’s Choice Awards on Nickelodeon. The 30-second TV spot, via DDB in New York, will air on network and cable stations. It features a stop-motion animated universe— including a clay shark and a city made of computer parts—that comes alive from notebook doodles. The new tagline is, “RU N2 PB?” Spending was not disclosed.
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