Reebok's Magical Mystical Tour

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Forget the grunting, helmet-butting, body-slamming monsters of the National Football League. Instead, in “Join the Migration,” we see superstar football players, clearly on their summer vacations, drop everything — e.g., a caught fish, a lawnmower — to head, in unison, back to training camp. Like exotic birds flying south, they seem instinctively to sense the siren song of the pre-season.

The spot, the latest 60-second Reebok ad from mcgarrybowen, is not only lush looking and artfully cut, but cosmically scored.

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