Reebok Taps Global Marketing Chief

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Reebok said today it has appointed Uli Becker director of global marketing efforts for its core namesake brand.

In this newly structured role, Becker will oversee worldwide product, sports and brand marketing, as well as public relations, reporting to Paul Harrington, Reebok brand president and CEO. He starts his new role July 17.

Currently, Becker heads up global brand marketing at Adidas and serves as managing director of Adidas International in Amsterdam, the Netherlands.

Reebok, a unit of Adidas, spends about $100 million annually on global marketing, per sources, and approximately $50 million in U.S.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in