Reebok Raps Out a Deal With Pharrell

NEW YORK Sports apparel and fitness company Reebok said it has signed a long-term licensing deal with hip-hop/R&B musician and producer Pharrell Williams to produce and market a collection of men’s and women’s Rbk footwear and a men’s apparel collection.

The initial launch of the collections next summer will be a limited distribution, available only in “select high-end boutiques and better department stores worldwide.” Canton, Mass.-based Reebok said it is working with Pharrell to develop an integrated global marketing and grassroots campaign to promote the footwear line, called “Ice Cream” and the “Billionaire’s Boys Club” men’s apparel collection.