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Heater-Created TV Spot Sports Berlin Cameron Tag
BOSTON–Reebok International this month will break a 30-second TV spot for its line of kids’ sneakers, the first work for that division in almost three years.
Created by Heater Advertising in Boston and backed by a $1 million media buy, the ad features the tagline, “Are you feeling it?” The line was written by Berlin Cameron & Partners, New York, lead agency for the client’s corporate branding initiatives, said Reebok director of worldwide advertising John Wardley.
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