Reebok Golf Uses In-house Staff, Heater for TV and Print Campaign

Reebok Golf has moved its print assignment to Heater Advertising here and shifted TV work in-house, creating spots with the help of production company National Ministry of Design. Media buying and placement is also being handled by the client.
A print and television campaign now breaking introduces the DMX Trak spikeless golf shoe and carries the tagline, “Changing the sole of golf.”
Commercials will run through most of the year on the Golf Channel and some network television golf coverage. Print ads are appearing in Golf, Sports Illustrated and elsewhere.
National Ministry of Design in Brookline, Mass., a unit of National Video Center in New York, was tapped based on past work for Reebok, said Dave Allen, who directed the spots.
Reebok Golf last year awarded its estimated $3 million creative and media account to Kelley/Dexter in Boston. That shop created a print campaign for the client that ran last summer in golf and general sports publications.
In recent months, however, Reebok Golf dismissed Kelley/Dexter and the assignment was reassigned, said Rob Kelley, product marketing manager for Reebok Golf.